The Saskatchewan Abilities Council has re-branded.
The new name is now SaskAbilities, and have made a number of other changes as part of the re-brand.
Streamlined Logo, Brand New Mission, Vision and Values
The revamped logo, SaskAbilities says, signifies their renewed vision and mission. ” From the letter A visible within the logo to the word Abilities intentionally bold, our focus on abilities is emphasized throughout the new logo. Surrounding the A are three symbolic figures representing an inclusive community.” SaskAbilities notes in a news release.
“The colours chosen for the new SaskAbilities logo are fresh and modern. The charcoal grey stands for stability and trust, while the green represents renewal, growth and well-being. Green naturally resonates with rejuvenation of the SaskAbilities image, bringing a sense of energy and vitality into our work.”
The organization’s new vision is “working together to build inclusive communities for people of all abilities.” The new mission statement says, “SaskAbilities supports people experiencing disability with programs and services to enhance their lives.” Finally the new values are the following: “We treat people with respect, honesty and compassion. Our programs and services are client-centred, goal-oriented and accountable. We value teamwork, excellence and innovation.”
New Name, Same Mandate
Regional Director of the Yorkton branch, John Denysek says the changes were made to keep up with the current times.
“The community is changing, so we as a service provider need to change to ensure we’re relevant to the people we’re supporting and to the community at large.” Denysek said.
Overall he sees the re-brand as a clarified vision and expanded mission.
“We’ll continue to serve and support people with disabilities, but it’s also the other people that are supporting the person with the disabilities, he stated. “So to me it’s an expansion to family members and other care-giving systems…it’s a broader, expansive service and a more holistic approach to supporting people with disabilities.”
Denysek also says there was a misconception to the previous name: Saskatchewan Abilities Council.
“I know at times when we have the word ‘council’ people thought we’re associated with government or thought we were a City Council. So we hope this provides more clarity and a stronger identity for who we are and who we’re supporting and what we hope to achieve.”