REGINA — May 25 to 29 is Saskatchewan Tourism Week, a time to acknowledge tourism businesses and operators.
According to Tourism Saskatchewan, their efforts drive a vibrant visitor economy, create jobs and enhance quality of life.
Saskatchewan Tourism Week brings attention to the significance of tourism, which generates $3 billion in spending annually in the province. The industry is a driver of employment across the province, representing 10 per cent of total employment with over 61,000 Saskatchewan residents working during peak season.
According to Tourism Saskatchewan, tourism offers dynamic, long-term career paths in areas like marketing, digital storytelling, hospitality, outdoor adventure, culture and event planning, employing people of diverse backgrounds, and providing youth with fulfilling seasonal and part-time work.
The week will be a time to encourage Saskatchewan residents to discover something new this summer – to plan road trips through the province, try new activities, taste different flavours and explore unique, authentic experiences.
"Saskatchewan is a welcoming and authentic destination, offering the natural and cultural experiences in demand by travellers," Tourism Saskatchewan CEO Jonathan Potts said.
"Recently, several Saskatchewan tourism operators earned national recognition for excellence at both the Canadian Tourism Awards and the Indigenous Tourism Awards. These prestigious honours shine a national spotlight on the tremendous tourism experiences and attractions available in our province that resonate with visitors."
Tourism operators are preparing for a busy summer season. Throughout the week, Tourism Saskatchewan will release a series of videos on social media channels. These stories showcase the province's abundant tourism resources and some of the people, attractions and events that make Saskatchewan an inviting destination.
For more information on Saskatchewan Tourism Week, visit: business.tourismsaskatchewan.com.
