REGINA – Motorists on Canada’s major highways may have noticed some changes at the old Husky travel centre locations lately.
Those have been undergoing changes to rebrand to BVD, as part of a transition to BVD Group that takes effect this month.
“After many years of serving Canada’s professional driving and commercial fuel customers, Husky/Cenovus Travel Centres are transitioning to BVD Petroleum, effective August 1, 2026,” said Cenovus Energy in a statement.
BVD Petroleum Inc. completed the acquisition after reaching an agreement earlier this year with the Competition Bureau of Canada to divest a Petro-Canada gas station and cardlock in the St. Catharines-Niagara Falls region.
That gave BVD the green light to take over the Husky/Cenovus Travel Centres. Those used to be longtime Husky locations but over the last few years had taken on Esso branding.
The transition has been most evident over the holiday long weekend, as the Esso signs have been coming down and the BVD signs were going up at those familiar locations throughout western Canada.
That has been most noticeable to motorists along the Trans-Canada Highway, where the travel centres were seen undergoing renovations to prepare for the transition. Those included their Regina location on the east side of the city off the highway.
The rebrand also means important changes for longtime customers of the travel centres.
According to Cenovus, as part of the transition their Cenovus “Key to the Highway” program will be ending and "Key to the Highway" cards will no longer be accepted at these locations after the transition date. They also acknowledged that temporary service disruptions at these locations will occur during the transition and rebranding.
Meanwhile Esso states on their website that Cenovus customers can apply for a new Esso "Key to the Highway" card, as the Esso card program remains active.
In another change, BVD Group said in their own statement that as of August 1, their BVD Fuel Cards will no longer be accepted at Petro-Canada (Petro-Pass) locations. Customers are instead being encouraged to use the BVD Fuel Card at BVD travel centres, with BVD pointing to an “enhanced and growing network” of locations across the country.
Cenovus said they are encouraging customers to work directly with BVD to understand their available options and next steps during the transition.
Right now BVD has 87 locations in six provinces. Of those 75 are currently open, with 12 more on the way.
They have six locations in Saskatchewan, with four already open and two more on the way including one in Estevan and a second location in Regina.
