YORKTON — Farmers and customers from across the Yorkton region gathered at York Lake on June 26 for a complimentary barbecue celebrating community connections, customer support and local generosity.
Held at the Yorkton Wildlife Federation grounds, the Farmer and Customer Appreciation BBQ brought together clients, friends and neighbours for what organizers described as an evening of “fun, fellowship and food.” The event featured a pulled pork supper with homemade sides, beverages and entertainment, including music and skeet shooting.
The annual gathering is hosted by R&B Hail Insurance, Scott Welke and Ron Cox, in partnership with Lakeview Insurance Brokers, and serves as a gesture of appreciation to customers for their continued support.
“This is just our way of saying thank you,” said Dave Nussbaumer of Lakeview Insurance. “We’re very active in the community, and events like this are about bringing people together, giving them a good time and showing that we value their support.”
In addition to the free meal and activities, the evening included a live fundraising auction in support of STARS Air Ambulance, a cause organizers say resonates strongly with those in rural and agricultural communities.
“There are a lot of connections to STARS that people don’t always realize,” Nussbaumer said. “We have clients, and even one of our staff members, whose families have used STARS. It saves lives. That’s why it means so much to people.”
The group previously supported Habitat for Humanity, raising more than $50,000 before shifting its fundraising efforts to STARS in recent years.
Last year’s barbecue raised approximately $33,000 for STARS, with organizers aiming to reach closer to $40,000 this year, weather permitting. Ahead of the event, more than $13,000 in cash donations had already been secured from insurance partners and community supporters, with additional funds expected through the auction.
Local generosity plays a key role in the fundraiser’s success. Nussbaumer noted several major sponsors and contributors this year, including Maple Ag, Yorkton Concrete, Harvest Meats and Kondratoff Persick LLP, along with other businesses and individuals who donated auction items or financial support.
“We approach local businesses and farmers, and the response is incredible,” he said. “People are very generous. Some donate items, others give cash. It all adds up.”
Auction items ranged from travel and sports packages to outdoor equipment such as a lawn mower and fire pit, drawing strong interest from attendees.
The barbecue itself is also a labour of love. This year’s meal featured pulled pork cooked overnight on large smokers, along with homemade baked beans, coleslaw and other sides.
“We started the pork yesterday morning and kept an eye on it all night,” Nussbaumer said. “It’s a lot of work, but it’s worth it when you see everyone enjoying themselves.”
Attendance typically ranges between 250 and 300 people, though organizers prepared food for up to 350 guests. Invitations are extended informally, allowing clients to bring family and friends.
Beyond the summer barbecue, organizers also host a fall fundraiser tied to Harvest Showdown, featuring entertainment and another auction in support of STARS. That event typically raises between $13,000 and $16,000 annually.
